In a world where electric vehicles are rapidly gaining traction, the absence of a Tesla pickup truck has left a noticeable gap in the market. Enter Simone Giertz, the self-proclaimed “Queen of Sh*tty Robots,” who decided to take matters into her own hands. With a blend of ingenuity, humor, and a dash of recklessness, Giertz and her team transformed a Tesla Model 3 into the Truckla, a DIY electric pickup that captured the imagination of enthusiasts worldwide. This article delves into the story behind Truckla, its creation process, and its broader implications for the automotive industry.
The Birth of an Idea: Simone Giertz’s Vision
Simone Giertz, known for her quirky YouTube channel featuring robots that are more amusing than functional, has always had a penchant for solving problems in unconventional ways. When Tesla CEO Elon Musk teased the idea of an electric pickup truck but showed no signs of releasing one soon, Giertz saw an opportunity. In 2019, she announced her plan to build her own Tesla pickup, not as a competitor to Tesla but as a proof of concept and a celebration of DIY innovation.
Giertz’s approach to Truckla was never about creating a production-ready vehicle. Instead, it was a statement about the power of creativity and the potential of electric vehicles to adapt to diverse needs.
From Model 3 to Truckla: The Transformation Process
The journey from a Tesla Model 3 to the Truckla was anything but straightforward. Giertz enlisted the help of a team of engineers, designers, and fabricators, including Richard Benoit of Electrified Garage, a specialist in Tesla modifications. The process involved:
- Cutting the Roof and Rear Structure: The first step was the most dramatic—cutting off the entire rear section of the Model 3, including the roof and trunk. This required precision to maintain the structural integrity of the vehicle.
- Custom Bed Fabrication: A new truck bed was designed and fabricated from scratch, using lightweight materials to minimize added weight. The bed was integrated seamlessly with the remaining chassis.
- Electrical and Mechanical Modifications: The team rewired the vehicle to accommodate the new design, ensuring that all Tesla features, including Autopilot, remained functional. The suspension was also modified to handle the altered weight distribution.
- Aesthetic Enhancements: Giertz added her signature touch with a bold, matte black paint job and custom decals, giving Truckla a rugged yet futuristic look.
The Challenges of DIY Automotive Innovation
Building Truckla was not without its hurdles. The team faced numerous technical challenges, from ensuring safety and structural integrity to complying with legal regulations. One of the most significant obstacles was maintaining the vehicle’s range and performance, as the modifications altered its aerodynamics and weight distribution.
Pros of the Truckla Project
- Demonstrated the versatility of electric vehicle platforms.
- Inspired a wave of DIY automotive projects.
- Highlighted the growing demand for electric pickups.
Cons of the Truckla Project
- High cost and complexity of modifications.
- Limited practicality for everyday use.
- Void warranty on the original Tesla Model 3.
Truckla’s Impact: More Than Just a Viral Sensation
Truckla quickly became a viral sensation, garnering millions of views on YouTube and sparking conversations about the future of electric vehicles. But its impact went beyond internet fame. Giertz’s project underscored the untapped potential of electric platforms for customization and innovation. It also put pressure on automakers, including Tesla, to accelerate their efforts in developing electric pickups.
“Truckla is a love letter to Tesla and a challenge to the automotive industry. It shows what’s possible when you think outside the box,” Giertz said in an interview.
The Broader Implications for the Automotive Industry
Truckla’s success highlights several trends shaping the automotive industry:
- Rise of Electric Pickups: With companies like Ford, Rivian, and Tesla now entering the electric pickup market, Truckla proved there’s a hungry audience for such vehicles.
- DIY Culture and Open Innovation: The project showcased the power of DIY culture in driving innovation, challenging traditional automotive development models.
- Customization and Personalization: As electric vehicles become more prevalent, consumers are increasingly seeking ways to personalize their cars, a trend Truckla embodies.
What’s Next for Truckla and Simone Giertz?
While Truckla remains a one-off project, its legacy continues to inspire. Giertz has since moved on to other ventures, but her influence on the automotive and tech communities remains strong. Truckla is now part of a larger conversation about the future of transportation, where creativity and technology intersect.
Truckla is more than just a modified Tesla—it’s a symbol of innovation, defiance, and the boundless possibilities of electric vehicles. Simone Giertz’s DIY pickup revolution proves that sometimes, the best solutions come from those who dare to ask, “What if?”
How much did it cost to build Truckla?
+The total cost of building Truckla was approximately $70,000, including the price of the Tesla Model 3 and all modifications.
Is Truckla street legal?
+Yes, Truckla is street legal in California, where it was registered. The team ensured all modifications complied with local regulations.
What happened to Truckla after its debut?
+Truckla has been used for various events and showcases. Simone Giertz has also driven it personally, though it remains a specialty vehicle rather than a daily driver.
Did Tesla endorse or support the Truckla project?
+Tesla did not officially endorse the project, but Elon Musk acknowledged it on Twitter, calling it “awesome.”
Could Truckla’s design be replicated for mass production?
+While Truckla’s design is innovative, it would require significant re-engineering for mass production. However, it served as inspiration for Tesla’s own Cybertruck.
Simone Giertz’s Truckla is a testament to the power of creativity and the potential of electric vehicles. It’s a story of what happens when you combine bold ideas with the willingness to take risks—a reminder that innovation often comes from the most unexpected places.
